I. General Information
The confidentiality of your personal data represents one of the main concerns of S.C. AMA LASHES SRL, as a data controller.
This document aims to inform you about the processing of your personal data in the context of using the website https://amalashes.com
.
II. Categories of Personal Data Processed
II.1. If you are a client of the Website
S.C. AMA LASHES SRL will process your personal data, such as your name and surname, phone number, email address, billing address, delivery address, information regarding how you use the website — for example, your behavior, preferences, and habits within S.C. AMA LASHES SRL — as well as any other categories of data you provide directly when creating a user account, placing an order through the website, or in any other way that results from your use of the site.
If you create your user account on the Website using your Facebook or Google account, S.C. AMA LASHES SRL will process the following public profile data displayed by those applications: username and email address.
If you choose to create a user account only before completing an order for a product available on the Website, your email address will be requested, based on which an account will be automatically created. If you do not complete the order, your email address and other provided data will not be stored by S.C. AMA LASHES SRL, and the automatically created account will be deleted.
II.2. If you are a visitor of the Website
S.C. AMA LASHES SRL will process your personal data that you provide directly in the context of using the Website, such as the data provided in the contact/questions/complaints section, to the extent that you contact us in this way.
III. Purposes and Legal Grounds of Processing
III.1. If you are a client of the Website, S.C. AMA LASHES SRL processes your personal data as follows:
To perform the contractual relationship between you and S.C. AMA LASHES SRL, namely for receiving, validating, shipping, and invoicing your order placed on the Website, informing you about the order status, organizing product returns, etc.
Legal ground: The processing of your data for this purpose is based on the contract concluded between you and S.C. AMA LASHES SRL, as defined in the Terms and Conditions. Providing your personal data is necessary for the execution of this contract. Refusal to provide data may result in the impossibility of carrying out the contractual relationship.
To fulfill legal obligations incumbent on S.C. AMA LASHES SRL in the context of the services provided through the Website, including tax obligations and archiving.
Legal ground: The processing is necessary based on legal obligations. Refusal to provide data may result in S.C. AMA LASHES SRL being unable to comply with its legal duties and thus unable to provide the services.
For marketing activities, namely for sending commercial communications regarding products and services offered by S.C. AMA LASHES SRL through the Website via electronic means (email, SMS).
Legal ground: Based on your consent, if you choose to provide it.
You can give your consent for this processing by checking the corresponding box when creating your account or later in the “My Account Information” section. You may unsubscribe at any time by using the option at the end of each marketing email/SMS or through the “My Account Information” section.
Providing your data for this purpose is voluntary; refusal will not have negative consequences for you.
For analytics and reporting purposes, such as analyzing and reporting how the Website operates, developing consumer preference profiles, mainly to improve your user experience.
Legal ground: Based on the legitimate interest of S.C. AMA LASHES SRL to continually improve the Website. Providing data is voluntary; refusal has no negative consequences.
III.2. If you are a visitor of the Website
S.C. AMA LASHES SRL processes your personal data as follows:
For marketing activities, namely for sending commercial communications about products and services via email or SMS.
Legal ground: Based on your consent, if you choose to provide it.
You can give your consent by completing and checking the relevant box in the newsletter subscription form available on the Website. You can unsubscribe using the option at the end of each marketing email/SMS.
Providing data for this purpose is voluntary; refusal has no negative effects.
For handling complaints and improving user experience, as well as monitoring traffic on the Website.
Legal ground: Based on the legitimate interest of S.C. AMA LASHES SRL to ensure the proper operation of the Website and continually improve the visitor experience, including resolving comments, questions, or complaints.
Providing data for this purpose is voluntary; refusal has no negative consequences.
IV. Data Retention Period
As a general rule, S.C. AMA LASHES SRL will process your personal data only as long as necessary to fulfill the purposes mentioned above.
If you are a client, we will process your data throughout the duration of the contractual relationship and afterward in accordance with legal obligations (for example, financial-accounting documents must be kept for 10 years from the end of the financial year in which they were issued).
If you delete your user account, S.C. AMA LASHES SRL will interpret this as your option to unsubscribe from marketing communications. However, deleting your account does not automatically delete your personal data. If you wish your data to no longer be processed or want it deleted, you may exercise your rights detailed in Section VII below.
If you withdraw your consent for marketing purposes, S.C. AMA LASHES SRL will stop processing your data for this purpose without affecting prior lawful processing.
V. Disclosure of Personal Data
To fulfill the processing purposes, S.C. AMA LASHES SRL may disclose your data to partners, third parties, or entities supporting its Website operations (e.g., courier companies, IT service providers), or to public authorities, in the following examples:
for administration of the Website;
when necessary to grant prizes or benefits obtained from promotional campaigns;
to maintain, customize, and improve the Website;
to analyze data, perform testing and research, monitor trends and activity, develop security features, and authenticate users;
for marketing communications under the law;
when disclosure is required by law.
VI. Transfer of Personal Data
Personal data provided to S.C. AMA LASHES SRL may be transferred outside Romania, but only to countries within the European Union.
VII. Your Rights
Under applicable data protection laws, as a data subject, you have the following rights:
Right to be informed – to receive details about data processing activities carried out by S.C. AMA LASHES SRL.
Right of access – to obtain confirmation and details regarding how your data is processed.
Right to rectification – to request correction or completion of inaccurate or incomplete data.
Right to erasure (“right to be forgotten”) – to request deletion of your data where one of the following applies:
the data is no longer necessary;
consent is withdrawn and no other legal basis exists;
processing is unlawful;
the data must be deleted to comply with a legal obligation.
S.C. AMA LASHES SRL may anonymize data (removing its personal nature) and continue using it for statistical purposes.
Right to restrict processing – under certain circumstances, such as contesting accuracy or unlawful processing.
Right to data portability – to receive data in a structured, commonly used, machine-readable format or request its transfer to another controller.
Right to object – to object to processing based on legitimate interest or for marketing purposes, at any time and free of charge.
Right not to be subject to automated decision-making, including profiling.
Right to lodge a complaint – with the National Supervisory Authority for Personal Data Processing or before competent courts.
For any additional questions or to exercise your rights, please contact us at: ama.lashes@gmail.com
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